Wednesday, November 4, 2009

Eve Sussman and Rufus Corporations' Compound Editions Press

PopTech's Nathan Shafer writes on "Distributing White on White":
Eve Sussman’s new video project is a variation on this model for digital distribution. She is distributing her project as an installed video on the ARCHOS 5 Media Tablet. What makes this model unique is that in many ways it is embracing the ubiquitous nature of video by distributing it on a hand-held device. It is also turning the collector into a co-producer because once they have bought an edition of White on White, not only can they download the future installments as they are released, but they are building the pool from which the videos are funded.

The first installment was released as an edition of 100, the first 50 of which have already sold out. It looks as if Sussman and Compund Edition’s model has some wings. It is not that Sussman is the first artist to distribute her work on portable digital devices; other artists have put out similar editions. It is that she chose the ARCHOS 5 Media Tablet because of what it can do, and that there are more installments of White on White forthcoming that is noteworthy as a distribution model.
Read the entire review here.